Apostate Cigars Moves Under Oveja Negra Starting in June

April 14, 2025 — We are pleased to announce Apostate Cigars will be joining Oveja Negra Brands beginning June of this year.

Oveja Negra Brands is made up of Black Label Trading Co. (BLTC), Black Works Studio (BLK WKS), and Emilio Cigars. Apostate will be the fourth brand under the Oveja Negra Brands distribution group. Oveja Negra Brands offers a unified sales and marketing team and centralized distribution through L.J. Zucca, a tobacco distributor since 1947.

“We’re thrilled and honored to be joining the OvejaNegra Brands, which we have long admired. We are excited for the things to come and look forward to adding our blends to this amazing table,” Kendrick Woolstenhulme, co-founder President of Apostate Cigars.

“We’ve always carved our own path, and OvejaNegra has done the same through its family of cigar brands. Joining this family of misfits and makers isn’t just a business move; it’s a melding of values. Apostate Cigars was built on doing things our way, and now we get to do it alongside people who get it and have set one hell of a table for us to sit at with them. We’re stoked for what’s coming.” Brandon Oveson, co-founder Vice President at Apostate Cigars.

"As Oveja Brands grows we feel it’s important to diversify our portfolio. Apostate is a great example of a uniquely different brand that fits what we’re looking for. Their predominantly Dominican portfolio and blend style will be a great addition to Oveja Negra Brands,” says James Brown, creator of BLTC/BLK WKS and partner at Fabrica OvejaNegra.

Visit Oveja Negra Brands Booth #3046 or #3759 at this year’s PCA Trade Show for more information.