CROWNED HEADS TO INTRODUCE NEW LOOK AND NEW BRAND AT PCA TRADE SHOW

At the upcoming PCA Trade Show to be held in New Orleans, April 11-14, Crowned Heads will

be rolling out a new look and introducing a new brand, "Crowned Heads Broadway."

The new brand not only plays on the use of Broadleaf tobacco selected for the blend, but also pays tribute to Crowned Heads' hometown of Nashville, Tennessee. "Some of our most

popular releases over the years have utilized Connecticut Broadleaf wrappers," commented

Crowned Heads founder, Jon Huber, "and when we were contemplating a new brand, the

thought of taking a 'Broad(leaf)-way' approach towards it, coupled with the fact that Nashville's

lower Broadway district has become something of legend as a destination, was serendipitous."

Crowned Heads Broadway will also feature a new look and aesthetic for Crowned Heads. With the release of Broadway, the company is revealing a new 'hero logo' as the primary branding,with an identifying secondary band displaying the individual brand name. "We've discoveredthat while many people recognized 'Crowned Heads,' and were also familiar with some of thebrands in our portfolio, many were not connecting the dots that we were responsible for suchbrands as Mil Días, Mil Días Maduro, La Imperiosa, etc.," added Huber. "We strongly believethat this new branding approach will better unify our portfolio, and also help to quickly identifyand recognize the Crowned Heads family of brands."

Crowned Heads Broadway is comprised of a Nicaraguan (Jalapa) binder, all Nicaraguan filler

tobaccos from three regions (Esteli, Jalapa, Ometepe), and is finished with a Grade A Dark

Connecticut (Broadleaf) cover leaf. The cigar's body is classified as medium-plus, while the

flavor profile is described as a throwback to the classic maduro cigars of old that retained more

of a dessert-like quality, exhibiting rich flavors of coffee, chocolate, and fruit. Broadway will be

available in three sizes: Robusto Extra (4 3/4 x 52), Epicure (5 1/2 x 56), and Toro (6 1/2 x 54),

and will carry a suggested retail price range of $11.95 to $12.95. The cigars will be packaged

in 21-count cabinet boxes.

Crowned Heads Broadway is manufactured at Nicaraguan American Cigars, S.A. (NACSA) in

Esteli, Nicaragua. Shipping is anticipated to begin in late May.