LUCIANO CIGARS EXPANDS MARIA LUCIA TO FULL LINE FOR PCA 2023
Fort Lauderdale, FL – 06/26/2023
Luciano Cigars is honored to announce the transformation of our Maria Lucia cigar into a full core line. The love and support from our customers has been overwhelming, and we are excited to make this "unashamedly bold" blend into regular production.
When we introduced Maria Lucia to honor Luciano Meirelles' late mother, we never imagined the incredible response it would receive. It quickly became our best-selling single SKU, and we are honored to see it grow into a full core line just a year later at PCA. Our entire sales team is beyond thrilled with the news!
"In my 25 + years in this industry I've never seen such rapid growth in demand for a cigar. It's come full circle for us to meet it with this expansion into a core line, a year later but once again at PCA. Our entire sales team at Luciano Cigars are thrilled with the news! "
Ed Treviño, Director of Sales for Luciano Cigars
Each cigar is meticulously rolled with a Connecticut Broadleaf wrapper, two binders from Ecuador (one grown from Sumatra seed, the other Havana '92), and a blend of fillers sourced from Nicaragua, the Dominican Republic, and Peru. The medium to full strength profile offers a harmonious balance of flavors, ensuring a captivating smoking experience.
An integral part of the Maria Lucia story is the artwork adorning the cigar boxes and bands. Luciano Meirelles' oldest daughter contributed her talent by creating a portrait of her grandmother, Maria Lucia, without ever having seen her photograph. The resemblance between the portrait and Luciano's mother was uncanny, making it the perfect choice for the artwork associated with this deeply meaningful cigar.
"It's been overwhelming to see how much this cigar has started to mean to people. I get messages every week… Truthfully, I'm just grateful for the opportunity to honor my mother, to let her legacy grow and her story be known through this cigar."
Luciano Meirelles, son of Maria Lucia and Co-Founder of Luciano Cigars
To celebrate the expansion of the Maria Lucia line, Luciano Cigars will exhibit the original artwork of Maria Lucia at the upcoming trade show. This display not only pays tribute to the inspiration behind the cigar but also showcases the company's dedication to artistry and storytelling.
Listening to the feedback and requests from retailers, Luciano Cigars conducted an informal survey to identify the most sought-after sizes that would match the best expressions of the blend. The expansion not only includes new sizes but also increases the box count to 24 cigars. The Maria Lucia core line will feature the following sizes, all box pressed:
Magnum Box Pressed 5 ¼ x 54 $12.96
Cañonazo Box Pressed 5 ⅞ x 52 $12.80
Double Robusto Box Pressed 6 ½ x 50 $12.50
Corona Gorda Box Pressed 5 ⅝ x 46 $11.50
The cigar is being produced at Luciano Cigars' Maria Lucia Factory, from where new orders in all four sizes will be ready to ship immediately after the trade show.