Rob Maneson Joins Casa 1910 as Global Chief Commercial Officer

Mexico City, MX – April 7, 2025 – Casa 1910, the rapidly growing premium cigar brand rooted in Mexican heritage, is proud to announce the appointment of Rob Maneson as its new Global Chief Commercial Officer. With a distinguished career in the cigar industry, Maneson brings a wealth of experience that will further accelerate Casa 1910’s global expansion and commercial success.

Maneson’s impressive career spans leadership roles at some of the most renowned companies in the cigar industry. He previously held a key leadership role at Altadis USA, served as CEO of JR Cigars, and most recently played a pivotal role in launching League of Fat Bastard cigars. His expertise in commercial strategy, retail expansion, and brand development makes him an invaluable addition to the Casa 1910 team.

“I’m thrilled to be joining Casa 1910, a brand that is redefining what it means to be a premium cigar company with deep Mexican heritage,” said Maneson. “The company’s commitment to craftsmanship and innovation aligns perfectly with my passion for building brands and growing businesses in the premium cigar space. I look forward to working with the team to expand Casa 1910’s reach worldwide.”

Casa 1910 was founded with a vision to celebrate Mexico’s rich cigar-making tradition while delivering top-tier quality and innovation to aficionados worldwide. Maneson’s appointment signals a new phase of growth for the company as it continues to establish itself as a global force in the premium cigar market.

“Rob’s deep industry experience and strategic mindset will be instrumental in taking Casa 1910 to new heights,” said Serge Bollag, Co-Founder of Casa 1910. “We are excited to have him on board as we continue to expand and share our passion for premium cigars with the world.”

Jamie Baer, Co-Founder of Casa 1910, added, “Rob’s track record speaks for itself. His leadership will be crucial in strengthening our brand presence and forging key partnerships that will propel our growth. We couldn’t be more excited to welcome him to the team.”

With Maneson at the helm of Casa 1910’s commercial strategy, the brand is poised for significant expansion in both established and emerging cigar markets.

For more information about Casa 1910, visit www.casa1910.com.

Media Contact:

Manolo Santiago

manolo@casa1910.com