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  • Writer's pictureTim Long, Tobacco Talk Media

LUCIANO CIGARS & PETER JAMES ANNOUNCE "EMERGENCE"Genuine Luxury, Redefined

In a groundbreaking advancement of their esteemed partnership, Luciano and John Laurendi are thrilled to unveil "EMERGENCE," a cigar that promises an exclusive journey into genuine luxury, at PCA2024.


Genuine luxury transcends the mere acquisition of high-priced items and ventures into the realm of authentic, enriching experiences that resonate with the essence of real beauty in its most complete form. It is found in moments and experiences that bring us closer to the core of what it means to live fully. It could be the tranquility of a meticulously designed garden that offers a sanctuary from the hustle of everyday life, the profound depth of a piece of art that speaks to the soul, or the complex flavors of a cigar  that tell a story of their origin, cultivation, and journey to the smoke. It's in these experiences that luxury reveals its true face—a face not marred by the superficial need for display, but illuminated by the joy of authenticity, craftsmanship, and connection. Luciano Meirelles - President of Luciano Cigars and  Co-Owner of Peter James Cigar Co.



This concept of luxury is inherently personal and deeply subjective, making what constitutes a genuine luxury experience different for each individual. For some, it might be the quiet solitude of a morning spent in nature, for others, the rich, intricate flavors of a cigar shared with close friends. What unites these experiences is their ability to make us pause, reflect, and appreciate the beauty in the moment, the beauty in connection, and the beauty in the authentic narratives that weave through our lives.


"In a world increasingly dominated by the ephemeral and the superficial, genuine luxury stands as a beacon to those seeking to connect with the real things in life—the elements that truly matter. It challenges us to redefine our perceptions of value, urging us to find luxury not in the price tag, but in the unparalleled satisfaction that comes from experiences rooted in depth, meaning, and beauty. Ultimately, genuine luxury is about enriching one’s life with experiences that are not just consumed but cherished. It's about elevating the ordinary into the extraordinary, not through ostentation, but through the profound understanding and appreciation of what it means to experience the world in its most beautiful, authentic form." John Laurendi Co-Owner of Peter James Cigar Co.



Distinguished by its rarity, meticulous creation process, and the collaborative genius of industry visionaries, EMERGENCE sets a new standard for what aficionados can expect from a luxury cigar: 


Unmatched dedication to craftsmanship:


At the heart of EMERGENCE's allure is the unmatched dedication to craftsmanship. Each cigar is the product of a singular Buncher and Roller's care and precision, limiting production to a mere 100 cigars daily for each Vitola. This approach not only ensures meticulous attention to detail but also maintains the exclusivity and individual character of each piece.


Aged to Perfection with a Rich, Diverse Blend


EMERGENCE is crafted from a meticulously curated selection of leaves, each aged to its optimal fermentation point—ranging from three to ten years, depending on the varietal. The highlight is the wrapper: a carefully chosen Corojo Hybrid Viso from South of Quevedo, closer to the Loja region, known for its volcanically enriched soil. This wrapper is gently fermented at low temperatures for over five years. The blend seamlessly combines leaves from five distinct regions, featuring a Brazilian Mata Fina binder and fillers from Nicaragua,  Dominican Republic's Piloto Cubano, and the United States. This harmonious blend weaves a rich flavor tapestry, delivering an evocative and unparalleled smoking experience.


Curated Selection of Leaves


For every vitola, leaves are carefully sorted by size and texture, ensuring a consistent and refined smoking experience



Rarity and Exclusivity


The rigorous selection process for leaves, coupled with a commitment to consistency in excellence, positions EMERGENCE as a rare find. Each cigar is not just a luxury product but a collectible item, embodying the pinnacle of cigar connoisseurship.


A Union of Mastery and Tradition


The partnership between companies is a testament to the fusion of mastery and tradition. By combining Luciano Cigars' expertise in crafting unique taste profiles with Peter James Co.'s experience in creating luxury experiences, EMERGENCE stands as a narrative of unparalleled craftsmanship and a beacon for the sophisticated smoker.






Voices of Passion


Reflecting on the project's depth, MIchael Dounoulis, Foreign Affair Partner & Regional Sales Manager of Luciano Cigars  shares, "The intensity and intention behind EMERGENCE, fueled by creative genius, have been inspirational."


Ed Trevino, Vice President of Sales at Luciano adds, "EMERGENCE invites smokers to a magical, transcendental experience, a testament to the beauty created when forces converge."



Adrian Maharaj, Co-owner of Peter James Co and Peter James Cigar Co remarks, "The creation of EMERGENCE has been a journey to a new reality, encouraging deep reflection and offering a new language of luxury."


EMERGENCE is not merely a cigar; it is an invitation to experience the extraordinary, to partake in a legacy of luxury, rarity, and elegance. This exceptional offering is a testament to what can be achieved when creativity, passion, and craftsmanship converge. For those ready to embrace this unparalleled smoking experience, EMERGENCE awaits. Limited in production and unmatched in quality, it represents a pinnacle of cigar connoisseurship.


Emergence Comes in 3 different sizes in a 20 box count format.


  • R 52  (5 x 52) MSRP $ 60.00

  • Toro Elegance  (6 1/2 x 50) MSRP $ 62.00

  • Sublime (6 x 54) MSRP $ 66.00



About Luciano Cigars

Luciano Cigars is renowned for its dedication to innovation and excellence in the world of premium cigars, pushing the boundaries of quality and experience.



About Peter James

Peter James stands at the forefront of luxury lifestyle products, celebrated for its design excellence and meticulous attention to detail, now joining forces with Luciano forming the Peter James Cigar Company. 

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21 mars
Noté 5 étoiles sur 5.

This is going to be epic. Luciano such a great blender and Peter James art, all together? 🔥

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